Hero Concept 1 — SIGNAL
Direction: Dark editorial · grain texture · mouse-responsive spotlight · ghost biomarker words · kinetic type stagger
To drop in: Delete your current hero block. Paste this whole wp:html block. CTAs already link to /stack and /audit.
Why it wins: The spotlight tracks the cursor — the hero feels alive before anyone clicks. Ghost biomarker words (SLEEP, HRV, TESTOSTERONE) reinforce the brand at a subliminal level.
Direction: Dark editorial · grain texture · mouse-responsive spotlight · ghost biomarker words · kinetic type stagger
To drop in: Delete your current hero block. Paste this whole wp:html block. CTAs already link to /stack and /audit.
Why it wins: The spotlight tracks the cursor — the hero feels alive before anyone clicks. Ghost biomarker words (SLEEP, HRV, TESTOSTERONE) reinforce the brand at a subliminal level.
SLEEP CORTISOL HRV TESTOSTERONE VO₂ BIOMARKERS
Optimization Stack
Most men are flying blind.
You know something is off — energy, body composition, sleep, performance. But you have no idea where to actually start, what to test, or what the data means.
Hero Concept 2 — MERIDIAN
Direction: Light editorial · oversized number counts up on load · radial glow aura · dot grid background · animated accent line
To drop in: Delete your current hero block. Paste this whole wp:html block. CTAs already link to /stack and /audit.
Why it wins: The number counts up in front of the visitor — you earn trust with data before the headline lands. The oversized 94% becomes sculpture. Contrast of massive number + refined serif headline is a head-turner.
Direction: Light editorial · oversized number counts up on load · radial glow aura · dot grid background · animated accent line
To drop in: Delete your current hero block. Paste this whole wp:html block. CTAs already link to /stack and /audit.
Why it wins: The number counts up in front of the visitor — you earn trust with data before the headline lands. The oversized 94% becomes sculpture. Contrast of massive number + refined serif headline is a head-turner.
0%
see measurable change
within 90 days
within 90 days
Optimization Stack
Most men
are flying
blind.
You know something is off — energy, body composition, sleep, performance. But you have no idea where to actually start, what to test, or what the data means.
Hero Concept 3 — PRISM ★ Most Immersive
Direction: Dark cinematic · mouse-tracking ambient spotlight · glass morphism card · floating health metric pills
To drop in: Delete your current hero block. Paste this whole wp:html block. CTAs already link to /stack and /audit.
Why it wins: The spotlight responds to cursor movement — visitors feel the brand is aware of them. Glass card creates depth hierarchy. Floating pills (Testosterone, HRV, Body Fat) telegraph your exact value proposition without any extra copy.
Direction: Dark cinematic · mouse-tracking ambient spotlight · glass morphism card · floating health metric pills
To drop in: Delete your current hero block. Paste this whole wp:html block. CTAs already link to /stack and /audit.
Why it wins: The spotlight responds to cursor movement — visitors feel the brand is aware of them. Glass card creates depth hierarchy. Floating pills (Testosterone, HRV, Body Fat) telegraph your exact value proposition without any extra copy.
Testosterone
Benchmarked
HRV Score
Tracked
Body Fat %
Optimized
Optimization Stack
Most men
are flying
blind.
You know something is off — energy, body composition, sleep, performance. But you have no idea where to actually start, what to test, or what the data means.